"Here you can find information, items and other special promotions being offered by WhuddleWorld's many sponsors. Just check with Azad (click on) to find out what new and exciting things are being offered on any given day! These offers can include coupons, free items, real world discounts, giveaways and a host of other fun and exciting opportunities!"
Rewards of the Sponsor Shop can be items, WBs, an Award and more. Moreover, the Sponsors give money to WhuddleWorld in exchange for image return, and this helps keeping the site free for everyone.
Every sponsor event you join earns you a Sponsorship Participation Point. Usually this just means taking an item from the Shop and then clicking a link when examining the item. You don't have to pay or join anything. Every 25 sponsorships you participate in will earn you a new LEVEL of the 'Sponsoring Sponsorship' Award. Currently nobody has it, as there have only been 2 sponsorships.

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Ball Park Franks (October 17th, 2006 - November 15th 2006)

You could pick up 1 Ball Park Frank every day if you hadn't one already. At the end of the event they were replaced with a Voucher you could exchange for 500WBs.

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Remington - Hair and Personal Care Products (October 17th, 2006 - November 15th 2006)

You could pick up a Remington's Suggested Shopping List, and you would also receive a Roasted Turkey Leg or a Candy Cane (at random). At the end of the event the shopping list was replaced with a Voucher you could exchange for 500WBs.